Atupele Brand and identity Development

Industry
Tourism

Completion Date
16th May 2024

About Atupele

Welcome to camp atupele. our logo, a stylized combination of a giraffe and the letter “a,” stands tall as a symbol of our commitment to generosity and communal values. “atupele,” drawn from tanzania’s nyakyusa language, means generosity and the aspiration to better others’ lives. this spirit is reflected in our logo’s design, inspiring adventure, unity, and positive impact within our community and beyond.

Project Requirement

Must work effectively at any size and across all mediums from business cards to billboards in color, black and white, and grayscale.

Should be unique, instantly recognizable, and create lasting impressions that help customers easily identify and recall the brand.

Must accurately reflect the brand’s personality, values, and target audience through appropriate colors, typography, and visual style.

Should withstand time without appearing dated, avoiding trendy elements that quickly become obsolete while maintaining long-term relevance.

Selected Coverage

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